WHO WE ARE
Boarding For Breast Cancer (B4BC) is a non-profit, youth-focused education, awareness, and fundraising foundation. Our mission is to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle.
OUR INSPIRATION
The inspiration for Boarding For Breast Cancer was a young woman named Monica Steward. Monica, who was a very dear friend of all B4BC founders, started her battle with breast cancer at the age of 26 and passed two years later from complications that arose from the disease.
Boarding For Breast Cancer was founded as a result of Monica voicing her frustration about the lack of awareness among young women about the disease to friends and future co-founders, Tina Basich, Shannon Dunn, Lisa Hudson and Kathleen Gasperini. Their idea was to create an event that centered around their mutual passions, snowboarding and music, to communicate the message of awareness while raising money for research and educating young women about breast cancer.
Monica Steward passed away a month later, just three months before her inaugural Boarding For Breast Cancer Snowboard + Music Festival event.
WHAT WE BELIEVE
| WE BELIEVE | In the well being of the snow, surf and skate community, and that our role is to teach positive health practices which assist in detection and prevention of breast cancer. |
| WE VALUE | The volunteers, families and survivors who support our organization. |
| WE BELIEVE | Early detection of breast cancer is an essential element in winning the fight against cancer. |
| WE VALUE | The unique cultural link of board sports: the artists, athletes and participants in these sports. |
| WE BELIEVE | Our organization helps people create a positive sense of self-worth and supports people in a time of need. |
| WE VALUE | Teamwork, volunteerism, collaboration and grassroots efforts. |
| WE BELIEVE | Every breast cancer story is unique and it is our role to honor the diversity of people affected by breast cancer. |
WHAT WE DO
| TEACH | We teach awareness and provide information to empower people who are managing the effects of breast cancer in their lives. |
| INSPIRE | We believe that breast cancer is not a death sentence and that battling the disease can provide optimism and hope. |
| ADVOCATE | We serve as an advocate for those affected by breast cancer. We are a place to tell their stories and to speak the truth of their feelings about breast cancer. |
| SERVE | We serve the action sports community, a passionate group of people who share a love for an active lifestyle through snowboarding, skateboarding and surfing. |
