We are still processing the incredibleness that was last Friday night. A sincere thank you is in order to all who volunteered, sponsored and attended Shred The Love T.O.  From supporting our raffle, interacting with our knowledge booth and participating in our twitter prizes.

The much anticipated photos are on their way (there are literally 1000′s for our volunteers to go through).  In the meantime search #B4BC or #ShredTheLove on Instagram and you may just see a photo of yourself pop up! 

Thank you so much for the love, Toronto!

Emily | Uncategorized | May 1, 2012 11:17 am | No Comments »

The time leading up to an event is definitely exciting!  I’m sure you are checking out this blog, wondering what you can expect, what will be the same and what is new for this year.  Well, new for this year is our awesome partner Palm Bay Spritzer; a sophisticated vodka cooler.  We are bringing you a little taste of summer in a can (because apparently the warm weather couldn’t stick around). 

Palm Bay is known for it’s not overly sweet and crisp taste.  Two very important qualities for a specialty drink to have.  Want to know more? http://www.palmbayspritz.ca/Main OR www.facebook.com/palmbayspritz OR follow them @palmbayspritz  

A sincere thank you is in order to the Mark Anthony Group for their support with our launch.  It’s always fun working with new partners.  We are very excited to provide our guests with a fresh new taste.

Emily | Uncategorized | April 26, 2012 12:15 pm | No Comments »

WHO: Skullcandy and Boarding For Breast Cancer presents “Shred The Love T.O”. 

WHAT: We raffle off amazing prizes (check the prize list *here*) while you enjoy cold delicious Steam Whistles or Palm Bay spritzers (we have wine and lemonade also) as well as great music from the amazing Lucie Tic!  New for this year is a sweet 50/50 draw (just in case you spend your cab money on beer, we have you covered).

WHEN: Doors at 9PM!  If you are purchasing a ticket at the door, we recommend that you arrive early (before 10PM).  Raffle starts as soon as the doors open and prizes are drawn starting at 11:30 (ish).  50/50 draw happens around 11PM.

WHERE: Our venue is Airship 37, located just south of Mill Street off of Parliament (37 Parliament Street to be exact).  Look for the Skullcandy Balloons and you’re in the right spot!  Just in case you need a bit of help here is a google map!

WHERE: Is the closest ATM?  Our venue does not have an ATM, so we suggest stopping at the bank on your way.  HOWEVER.  There is a TD bank located on Mill street (about a 3 minute walk from our venue)

WHY: Why is all this happening?  This is the launch party for B4BC Canada.  After 16 years of shredding the love in the US, B4BC has expanded North and we are celebrating the years of support past in the US and a future in Canada!

HOW: How to get here by TTC?  Connect with the number 65 Parliament bus going south.  This bus turns right on to Front street then turns left at Princess, turns left onto the Esplanade and turns back north at Berkely.  Stay on this bus until you are at Esplanade and Berkely.  Then, walk due EAST across  the park towards Parliament (2 – 3 minutes tops).  Cross Parliament at Mill Street and head SOUTH on Parliament.  At this point you’ll see the Skullcandy balloons, if you head towards that you’ll end up in the right location! 

 

Emily | Uncategorized | 1:35 am | No Comments »

Here is the big, long, and amazing prize list for Shred The Love T.O 2012!!

Grand Prize:

Two nights accommodation at Blue Mountain Resort and four lift tickets (approx. value $1000)

Raffle Prizes:

- Roxy Eminence Snowboard 149cm + Womens Snowboard Federation Private Coaching Session (appox. value $700)

- Roxy Jet Set 3 in 1 Luggages Set + Roxy X JBL Headphones (approx. value $250)

- Skullcandy Backpack + Belt + ”The Fix’ In-ear mic’d headphones + Wallet (approx. value $200)

- Skullcandy Skull Crusher headphones (Approx value $80)

- Burton Women’s Sapphire Boots + Women’s socks (approx. value $300)

- Burton Women’s Tango Jacket + Cadence Pant + Socks (approx. value $600)

- Electric x B4BC Goggles EG2.5 + EG.5 + EGK (approx. value $400)

- Electric x B4BC Goggles EG2.5 + EG.5 (approx. value $310)

- Volcom Travel Bag (approx. value $160)

- Volcom Women’s Twill Pant + Meadow tank dress + beach bag (approx. value $170)

- Volcom Men’s Tee Shirt + ‘The Stone’ hat + puppet sock pack (approx. value $100)

- Boardsports SUP package including Stand Up Paddlboard, Paddle, and leash (approx. value $1600)

- Sector 9 Ala Moana Complete (approx. value $250)

- Sector 9 Carbon Decay Complete (approx. value $350)

- Ride DH2 155cm + Ride Gonzo Helmet + Gloves (approx $760)

- Loaded ‘Bhangra’ Longboard Complete (approx. value $350)

- Sitka Women’s apparel package (approx. value $250)

- Von Zipper Skylab Whiteout Satin Goggle (approx. value $130)

- Von Zipper Limited Edition Skylab Lights Out Goggle (approx. value $110)

- Von Zipper Skylab Vurple Satin Goggle + Cletus Sunglasses (approx. value $210)

- Boz Boards custom Lovechild (approx. value $250)

- Ace Of Dymondz custom painted longboard complete (approx. value $200)

Art:

- Custom designed and ‘burned’ longboard by Champstiles (approx. value N/A … ONE OF A KIND)

- Custom painted Bombora longboard by Lisa Farrows (approx. value N/A … ONE OF A KIND)

- Custom painted deck from Longboard Living by Nicole Wilson (approx. value N/A…. ONE OF A KIND)

Door Prizes:

- Skullcandy Low Rider Headphones (approx. value $60)

- Roxy Jet Set 3 in 1 Luggage Set (approx value $250)

- Electric x B4BC Goggles EG2.5 (approx. value $180)

- Organic Maple Syrup from Jack Smythe Field Centre in Terra Cotta

- Von Zipper Goggles (approx. value $120)

Emily | Uncategorized | April 24, 2012 11:49 pm | No Comments »

With just a few short days to go before our epic launch party, we wanted to take the time to say thank you to some amazing volunteers.  This event is coordinated and run by a group of volunteers coming together from the snow and skate communities in Toronto.  Without their dedications (and sometimes sacrifices) this event wouldn’t be possible.  So!  If you see a babe wearing a sweet white and pink Roxy tee on Friday, give her a high five! 

Thank you to:

Michelle Argue, Momma Argue, Phillip Barney, Chris Barrett, Emerson Baxter, Laura Brace, Kris Brown, Chris Burns, Lee Anne Bigwood, Marianne Brown, Maggie Dron, Carrie Emerson, Lisa Farrows, Alex Forsyth, Amanda Greene, Rebecca Grenier, Cori Hanson, Dan Hughes, Rob LooijeKate McDonnell, Erin McInnis, Garth Morton, Ross Morton, Susan Morton, Kelly Park, Emily Pattison, Carmel Rogers, Deanne Rowbotham, Erika Seward, Joyce So, Ryan Verkerk, Nicole Wilson, Jessica Woolsey, Maja Zonjic 

 

Emily | Uncategorized | 10:09 am | No Comments »

There’s a new crew in town. You’ve probably heard of them because they’re growing members and fans faster than you can say STEEZE! They “bring communities together and eradicate all negative forces that are before us.” They’re a Toronto-based skate team/art collective/media service, they’re called the Skate Invaders and they are AWESOME.

Their mandate is “We are all Skate Invaders. Skate with us and create with us.”  Now you can do so with two more longboards that will be up for raffle at Shred The Love!

Bhangra the Love!

Skate Invaders Team Riders Cindy Zhou and Jonathan Nuss have been KILLING it with all kinds of incredible skate videos this past season. Loaded Boards, an amazing longboard company based out of the hills of California has donated a Bhangra complete to be raffled off on Friday! It’s a compact dancing/freestyle board that you can basically do everything on.

Check out this Loaded Ambassador video by Jon below, where Cindy gets her dance groove on and and busts out all kinds of steezy slides on her Bhangra. We’re so stoked to see what else they’ll create this year, and maybe you can win the board and get Jon to film you in your own rad skate vid!

Shred the Lovechild!

For Mike Boz of Boz Boards, “building a board is as much of an expression as riding one is,” and we’re absolutely thrilled that he’s expressed his support for B4BC Canada by donating one of his infamous Lovechild freeride/downhill/push decks: a well-rounded board that best captures the spirit of freeriders and city shredders.

He believes that being a board builder is his “way of giving back to a culture that’s been the backbone of [his] childhood,” and we love that he’s also giving back to a great cause: supporting a charity that encourages early detection and active lifestyle as the best prevention of breast cancer.

Longboard Living continuously has to order more from Bozboards to keep these decks in the shop because they’re selling out so quick, but we’re raffling off a special edition, custom B4BC Lovechild, painted by Mike himself. You can also get tickets to Shred the Love in person at Longboard Living.  Check out Alex Megit, Skate Invader Team Rider on his Lovechild:

Lee | Prizes, Uncategorized | April 22, 2012 2:00 pm | No Comments »

Yah, we all love to ride our boards around, and do the tricks and the fun and the faster-than-transit commuting, but let’s be honest, we REALLY like to show off what’s on the bottom of our boards.  The art we have underneath there is a reflection of who we are and what we love.

B4BC Canada are SO stoked to be raffling off 7 longboards at Shred the Love on the 27th, and 3 of them will be created LIVE on the night of.  These artists know how much adrenaline gets pumped through you while you’re riding, and the same goes for them while they’re creating:

Nicole Wilson 

Nicole was recommended by Roxy, our amazing sponsor company who’s design style we LOVE, will be live-painting a deck donated by Ryan Rubin of Longboard Living. He and his amazing team, based out of Kensington Market, are hugely active in the teaching and encouragement of massive number of young riders in Toronto. They offer free weekly lessons and are a central spot for the spreading of stoke (see chains below).

Chris “Burns” Bennett of Champstiles Woodburning.

This company/brand/way of creating exploded into the Toronto Longboarding scene not too long ago, and Chris has been literally leaving a trail of gorgeous smoke behind him. Chris has taken the ancient craft of Pyrography, and put his own modern, urban touch on to unique wooden pieces.   Burning images on custom jewelry, portraits, furniture and boards, he amazes onlookers with his precision and speed that ends in incredible works of art.

Chris has collaborated with many T.O. musicians and artists, bedecking their necks with his custom Champ Chains, (you’ll see quite a few of these around the necks of attendees on the 27th).

He’ll be Shredding even more Love on the 27th with his donation of a custom Pinebox longboard that he’ll be burning live.

There are many ways to find him on the interwebs ( facebook / twitter / deviant art / youtube ) but he’s awesome in person, so come see him at Airship 37!

Lisa Farrows  of Lisa Farrows Art

Lisa has been skateboarding for seven years and painting for ‘forever and a day’.  Lisa’s always one of the first to show her support for local events and has incredible energy and passion for her art, her riding, and when the two combine. She’s been spreading smiles and high fives for as long as I’ve known her, and she’ll be Shredding the Love on the 27th with a live, custom painted Plata-push deck donated by Rob DeFrietas of Bombora Boards. Bombora is an incredibly gnarfunerous (that’s generous with their community by spreading fun AND gnar)  Toronto-based custom longboard company that has been supporting B4BC since they were BABC.

You can find out about all Lisa skate creations, along with her other projects (like revamping the historical Gooderham Flatiron Building original vault door!!! How cool is that!?) on her facebook page, but you can see her live on the 27th!

Lisa didn’t even know it back when it was created, but she stars in a really rad film wearing an outfit that would fit in PERFECTLY with the Urban Lumberjack theme of Shred The Love. Check her out, not only is she talented, she’s also hilarious:

Lee | Prizes | April 19, 2012 10:38 pm | No Comments »

If you haven’t heard of Roxy before they are an industry leader for women’s lifestyle apparel and technical products ranging from flip flops to snow outerwear to a full line of wetsuits.  With being such a visible leader comes a great responsibility that they take seriously; supporting hundreds of grass-root events and initiatives to help women lead active lives… like our friends at the Women’s Snowboard Federation!

Roxy is an event sponsor for our launch party and have contributed incredible prizes ranging from luggage sets to a Roxy Eminence snowboard!!  Beyond contributing incredible product the Roxy and Quiksilver staff in Canada have been very supportive even going as far as offering to help set up day of (it will be a mini Roxy army on site on the 27th to get our space set up and ready for our guests).

We hope to see you on the 27th, relaxing in a chill Roxy lounge, admiring killer products, brushing up on your breast knowledge, and waiting for us to call your ticket number to win amazing Roxy product!

 

 

Emily | Uncategorized | April 18, 2012 9:54 pm | No Comments »

We are beyond stoked to work with Skullcandy Canada as our presenting sponsor this year.  Right now the Edward Sharpe contest is happening and there are currently just a handful of headphones left to distribute with ticket purchase.  However, the support doesn’t stop once the contest is over and the headphones have been spoken for.  There is a great Skullcandy prize pack in our raffle along with headphones for our door prizes.  They have us stocked with awesome give aways like Skullcandy bandanas and beach balls for our “Test Your Breast Knowledge” booth ANNDDD  last, but definitely not least, they have brought the soundtrack to our Canadian revolution…. DJ Lucie Tic.

This little e-zine did a great interview with her… not to sure if you have heard of it, Blog T.O??  Or this other online publication… Now Toronto??

Can’t wait to hear what she’s got?  Check out her soundcloud http://soundcloud.com/lucietic or follow her on twitter @LucieTic to find out what awesome venue she is playing next!

Emily | Uncategorized | April 17, 2012 12:51 pm | No Comments »

Just over a year ago I got the chance to travel to Saas Fee, Switzerland for the Women In Boardsports retreat.  I had only communicated with a few of the girls by e-mails and had just happened to meet one of the girls there before (because I was involved with the premiere party for her shred-movie).  It was a really exciting and made me a bit nervous.  As the program kicked off I realized there was really nothing to be worried about as the founders of this movement (Carmela and Daniela) were welcoming and sincere.  Their attitudes created the best atmosphere for the type of sharing that happened at our workshops… workshops that touched on how to balance personal and work when it comes to the action sports industry and break out sessions surrounding funding for grassroots initiatives within action sports specifically focused for females.  I walked away with inspiration and the confidence I needed.

Each year at their retreat the group fund raises within themselves to they can in turn provide support to girls who are working towards bolstering the female ethos in action sport.  I was blown away when the offer came to support B4BC in Canada!  So it is with a lot of pride I get to announce one of our event sponsors as Women In Boardsports!

Their annual retreat is coming up in September and I can’t wait to see the inspiration and confidence this year’s retreat produces.  All information about their program and reasons for existing can be found @ www.womeninboardsports.com or like them on facebook.

Emily | Uncategorized | 12:59 am | No Comments »